Swapping Your Service

Here’s an example of a city that has put together a “swapping service.” There are other names for this, but this video will give you a good idea of how this works.  Read more »

Producing Revenue From Unexpected Places

I’m sitting in my local Barnes and Nobles and tapping away at the keyboard. If you must know, I’m sipping on a Blackberry Soda. Quite delicious. I look up and see three people sitting at a table not far from me. They each brought several items from the store to their table. One brought a […] Read more »

How to Pitch Anything In 15 Seconds

Here’s a short and sweet video to help you create a short and sweet pitch! Read more »

If You Don’t Have a Web Site…

If you don’t have a web site yet, you probably fall into one of the following categories: 1) You firmly believe your product or service would not be benefited by a web site. 2) You’d like to have a web site of some kind, but you’re worried it’ll cost too much or simply not be […] Read more »

Are You Marketing to Teens?

If teenagers are an important part of your customer base and you are using email to reach them, this graphic will give you some good insights into this market. Read more »

How Lynn Terry Created a Successful Business Online

2011 marked the beginning of Lynn Terry’s 15th year in business. She works from her home office full-time, while raising her two children in middle Tennessee. I interviewed her to find out what it took to produce a very successful business online. 1) When did you decide to start an online business? And what were […] Read more »

What’s So Special About You?

You’ll improve your marketing efforts by finding out what your existing clients think of you and your business. But I’d like to narrow that down even more. Consider asking your clients what do they really like about you. What do they find special about you? Every business owner should certainly know what their unique qualities […] Read more »

From Tom Peters: The Value of Silence

Now, the title of this post indicates it’s about the “value of silence.” And it is. But it’s not the title Tom gave. His title included the words “Shut up!” I would not have used that particular phrase as some folks may get the wrong idea. But the message in this very short video is […] Read more »

Networking and Schmoozing

Guy Kawaski wrote an article entitled The Art of Schmoozing. Guy makes several excellent points including: “The key is to establish a relationship before you need it.” He considered the world’s best definition of schmoozing to be: “Discovering what you can do for someone else.” I could throw some more praise out there on Guy’s […] Read more »