One idea at a time
If you don’t have a web site yet, you probably fall into one of the following categories: 1) You firmly believe your product or service would not be benefited by a web site. 2) You’d like to have a web site of some kind, but you’re worried it’ll cost too much or simply not be [...] Read more »
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If teenagers are an important part of your customer base and you are using email to reach them, this graphic will give you some good insights into this market. Read more »
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This service allows you to create a fully functional email signature. Read more »
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2011 marked the beginning of Lynn Terry’s 15th year in business. She works from her home office full-time, while raising her two children in middle Tennessee. I interviewed her to find out what it took to produce a very successful business online. 1) When did you decide to start an online business? And what were [...] Read more »
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You’ll improve your marketing efforts by finding out what your existing clients think of you and your business. But I’d like to narrow that down even more. Consider asking your clients what do they really like about you. What do they find special about you? Every business owner should certainly know what their unique qualities [...] Read more »
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Now, the title of this post indicates it’s about the “value of silence.” And it is. But it’s not the title Tom gave. His title included the words “Shut up!” I would not have used that particular phrase as some folks may get the wrong idea. But the message in this very short video is [...] Read more »
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Guy Kawaski wrote an article entitled The Art of Schmoozing. Guy makes several excellent points including: “The key is to establish a relationship before you need it.” He considered the world’s best definition of schmoozing to be: “Discovering what you can do for someone else.” I could throw some more praise out there on Guy’s [...] Read more »
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When was the last time a business sent you a "thank you" card? Or just called to say "thanks" for being a customer? Recently? A few months back? Too far back to recall? Read more »
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If you have the phone number of your customer (or patient, client, etc.) here’s a really simple idea: When they leave your office or store after completing some service (or having purchased from you), have someone give them a call the next day. Your purpose for calling is to simply find out if they’re happy [...] Read more »
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You scratch my back. I’ll scratch yours. A time-honored philosophy that very definitely applies to marketing your business. If you’re a retailer, place some brochures on your check-out counter for other retailers. They of course will have your brochures on their check-out counter. Or maybe you have a bulletin board for this kind of thing. [...] Read more »
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