A Simple “Thank You” Goes a Long Way!

When was the last time a business sent you a "thank you" card? Or just called to say "thanks" for being a customer? Recently? A few months back? Too far back to recall? Read more »

Simple Ideas Often Have Powerful Results…

If you have the phone number of your customer (or patient, client, etc.) here’s a really  simple idea: When they leave your office or store after completing some service (or having purchased from you), have someone give them a call the next day. Your purpose for calling is to simply find out if they’re happy […] Read more »

Reciprocal Marketing

You scratch my back. I’ll scratch yours. A time-honored philosophy that very definitely applies to marketing your business. If you’re a retailer, place some brochures on your check-out counter for other retailers. They of course will have your brochures on their check-out counter. Or maybe you have a bulletin board for this kind of thing. […] Read more »

Customer Evangelism — When It Works, It Really Works!

A very interesting book: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force tells us something we’ve known for awhile, but perhaps haven’t really taken full advantage of: “The marketing world has changed dramatically since the advent of the 21st century. Technology has leveled the playing field to make quality less of a […] Read more »