How to Pitch Anything In 15 Seconds

Here’s a short and sweet video to help you create a short and sweet pitch! Read more »

If You Don’t Have a Web Site…

If you don’t have a web site yet, you probably fall into one of the following categories: 1) You firmly believe your product or service would not be benefited by a web site. 2) You’d like to have a web site of some kind, but you’re worried it’ll cost too much or simply not be […] Read more »

Are You Marketing to Teens?

If teenagers are an important part of your customer base and you are using email to reach them, this graphic will give you some good insights into this market. Read more »

Getting Yourself “Published”

Have you been thinking about getting online and starting a blog or writing some articles? Have you been thinking about writing a book? If you're finding it difficult to get started with these publishing ideas, this video might lend a hand. Read more »

What’s So Special About You?

You’ll improve your marketing efforts by finding out what your existing clients think of you and your business. But I’d like to narrow that down even more. Consider asking your clients what do they really like about you. What do they find special about you? Every business owner should certainly know what their unique qualities […] Read more »

Networking and Schmoozing

Guy Kawaski wrote an article entitled The Art of Schmoozing. Guy makes several excellent points including: “The key is to establish a relationship before you need it.” He considered the world’s best definition of schmoozing to be: “Discovering what you can do for someone else.” I could throw some more praise out there on Guy’s […] Read more »

A Simple “Thank You” Goes a Long Way!

When was the last time a business sent you a "thank you" card? Or just called to say "thanks" for being a customer? Recently? A few months back? Too far back to recall? Read more »

Simple Ideas Often Have Powerful Results…

If you have the phone number of your customer (or patient, client, etc.) here’s a really  simple idea: When they leave your office or store after completing some service (or having purchased from you), have someone give them a call the next day. Your purpose for calling is to simply find out if they’re happy […] Read more »

Reciprocal Marketing

You scratch my back. I’ll scratch yours. A time-honored philosophy that very definitely applies to marketing your business. If you’re a retailer, place some brochures on your check-out counter for other retailers. They of course will have your brochures on their check-out counter. Or maybe you have a bulletin board for this kind of thing. […] Read more »