Swapping Your Service

Here’s an example of a city that has put together a “swapping service.” There are other names for this, but this video will give you a good idea of how this works.  Read more »

What’s So Special About You?

You’ll improve your marketing efforts by finding out what your existing clients think of you and your business. But I’d like to narrow that down even more. Consider asking your clients what do they really like about you. What do they find special about you? Every business owner should certainly know what their unique qualities […] Read more »

Networking and Schmoozing

Guy Kawaski wrote an article entitled The Art of Schmoozing. Guy makes several excellent points including: “The key is to establish a relationship before you need it.” He considered the world’s best definition of schmoozing to be: “Discovering what you can do for someone else.” I could throw some more praise out there on Guy’s […] Read more »

A Simple “Thank You” Goes a Long Way!

When was the last time a business sent you a "thank you" card? Or just called to say "thanks" for being a customer? Recently? A few months back? Too far back to recall? Read more »