The History of “Messaging”

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They Called It: “Seven Minutes of Terror!”

Watch this clip of what had to be done to get the “Rover” successfully onto Mars. Thousands of things could have gone wrong, but a group of highly skilled earthlings pulled it off!

And yes, it was an incredible “business success”!

Customer Retention Made REALLY Easy

Do you know what is staggering? The number of other companies (besides yours) that are making offers to your customers (and would-be customers). Some of these companies are in direct competition with you; some are simply competing for those spendable dollars your customers have available to them.

Either way, know that your customers are being deluged with marketing efforts by an enormous number of other companies. Some of these marketing efforts are well thought out, expensively designed and unrelenting. The result is your customers may love you and still leave you.

What can you do to keep your customers coming back?
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How to Pitch Anything In 15 Seconds

Here’s a short and sweet video to help you create a short and sweet pitch!

In the Words of John Wooden

As an American basketball coach, John Wooden won ten college national championships in a 12-year period—seven in a row, an unprecedented feat. Within this period, his teams won a record 88 consecutive games. He was named national coach of the year six times.

Wooden was well known for his short, simple inspirational messages to his players. These often were directed at how to be a success in life as well as in basketball.

Consider how this quote can be applied to business success:

“Talent is God given. Be humble.

Fame is man-given. Be grateful.

Conceit is self-given. Be careful.”

And another one that I particularly like:

“Winning takes talent; to repeat takes character.”

It Worked For Amazon — It Can For You

Amazon has a very interesting shipping plan. You pay $79 up front and for an entire year you get free 2nd Day Air shipping on everything you buy from Amazon. Also part of this plan: if you wanted something right away, you could get it overnited for only $3.99.

I did the math and decided, yes, I buy enough items from Amazon over the course of a year to justify paying the $79. This way, I figured, I’d always be able to get something I ordered within 2 days (at no cost) or I could get it the next day for just a few bucks.

Well, I think Amazon also did the math, because their idea must’ve been that I would come back more often because I had this “free and fast shipping” method in place. And I did. I probably bought more at Amazon in the first two two months (of using Amazon Prime) than I had in any previous two month period.

Now they have also added thousands of movies that I can instantly stream to my computer. This service is free to Amazon Prime customers. I haven’t used it yet, but I figure I will at some point.

This simple idea could work for you. What could you offer an existing (or prospective) customer that would bring them back to you more and more?

Instead of coming out to clean someone’s rug once, offer them an annual plan that will reduce the cost (per cleaning) for them. Dolng this will also bring the cost down for you as you will not have to market/advertise to that individual to get his business. You’ve got it for a year.

Instead of scheduling a patient for a teeth cleaning 6 months from now, offer a year or even a two year plan.

Maybe you give your customers a little coupon book that gives them 10% off of any item and there’s 12 coupons in the book—one for each month of the year.

If it’s something that people know they’re going to do or need on any kind of a regular basis, then work out some kind of longer term plan with them. Your customers will win by saving money and you win by having steady, stable customers. All the time and money you normally spend on trying to get these customers to do more business with you…these resources can now be devoted to creating new business or to improving the quality of your delivery.

Harry Potter Reminded Me of a Lesson

Some time ago, I recall going to to see what kind of reviews J.K. Rowling was getting for her Harry Potter books. Most of the reviews were rave, but some of the reviews expressed disappointment and were critical. I read through a bunch of these reviews and I realized something…something that hits me almost every day.

It’s perfectly all right to be critical, but some folks criticize simply because they feel compelled to do so. Sometimes a co-worker or friend or spouse offers “constructive” criticism and even then it doesn’t always come across very well.

I think there are two basic ways to approach people. You can make less of them or you can make “more” of them. It’s not very difficult to make less of someone: you simply point out their flaws and weaknesses. You can do this to their face or behind their back. You can do it overtly or covertly. But the net effect of all of this chatter about someone’s faults and shortcomings is you’ve simply made less of them. Do this long and hard enough and there will be “less” of that person.

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The Next Time You’re Asked What You Do For a Living…

This short video might help you with an answer.


A New Bookmarking Tool

Who needs another bookmarking tool? This might be the most functional one ever.


A Little Inspiration Can Go A Long Way…

This YouTube video was made known to me by a newsletter from a friend of mine over at Coachability.

I figured it might just hit the spot for some of you.