If you don’t have a web site yet, you probably fall into one of the following categories:
1) You firmly believe your product or service would not be benefited by a web site.
2) You’d like to have a web site of some kind, but you’re worried it’ll cost too much or simply not be a good return on your marketing dollars.
3) You’re a bit intimidated by the technical issues involved with getting a web site going.
I have to admit, there was a time I didn’t think a local retailer would be well served to invest in a web site. And then I started looking up some of my local stores, restaurants, etc. and I was much more inclined to do business with the stores that had some kind of web presence. So, for the purposes of this post, let’s talk about the local retailer with a storefront. Read more »



