What’s the Deal With Employee Engagement?

shutterstock_96570277I rarely comment critically on another business writer’s articles. But this one caught my eye today and I felt compelled to share it here.

Steve Tobak writes on the Inc.com web site:

Why Employee Engagement Is Not Important (Yes, Really)

Employee engagement is all the rage these days. I’d even go as far as to call it the management fad of the millennium. But here’s the thing. It’s just a rebrand of something that’s been around forever — employee satisfaction — and it’s not at all clear that the surveys do companies a bit of good.

Sure, we all want our employees to care about their jobs and the success of the company. But some experts say there’s no compelling evidence that employee engagement surveys and strategies improve business results. One even flat out called employee engagement a racket. And I happen to agree.

The article continues by discussing a company’s priorities, with “external customers” at the top of the list. “Encouraging, challenging and supporting” employees is not viewed with any great importance.

Of course, servicing our customers is of utmost importance. And the viability of every business depends on people willing to do business with us now and in the future.

But who delivers this service? Who meets the person at the door? Who answers the phone? Follows up on our customers? Makes sure their financial records are accurate? Or simply hands them their receipt with a smile (or not)?

Go to the head of the class. Your staff. Your employees.

Last time I checked, a business or group of any kind is made up of individuals. Are they a group of random individuals who understand their own duties and have no connection to the person working next to them?

The more your people operate as a team, the more they care about outcomes of not just their individual posts, but the company they work for, the more likely your bottom line will improve.

Reminds me of the team with one or two superstars but they don’t play nice with their teammates. The other team playing them plays VERY well together. They enjoy making each other look good and performing well. They understand the power of a team.

More times than not, the team with just the better talent will lose to the well-organized team that is encouraged, challenged and supported to play together.

And more often than not, this is the case in the workplace.

About Stan Dubin

3 Responses to “What’s the Deal With Employee Engagement?”

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  2. The attitudes of your employees rubs off on your customers. When you’re in a good mood and happy to be at work you’re going to talk to customers much differently than when you’re tired, run down or bored. Engaged employees want to be at work and care about what they are doing and customers are bound to notice the difference between the two.

  3. jaz lai says:

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